Puerto Rico DMO – Destination Management Organization

What is Puerto Rico DMO?

Discover Puerto Rico a committed organization with a remarkable team of sales and marketing professionals, and industry experts as well. The team is in charge of growing the visitor economy to record levels, creating and unprecedented era of prosperity for the entire island.

What is a DMO?

• A Destination Marketing Organization is a not-for-profit entity charged with promoting a destination and enhancing the long-term economic development of communities through travel and tourism.
• DMOs exist globally and every major destination relies upon the organization to grow its visitor economy.
• Discover Puerto Rico is the official name of the Puerto Rico Destination Marketing Organization.

What does DMO Puerto Rico do?

• Discover Puerto Rico works with off-island promotion of leisure travel, meetings, conventions, and events through an integrated strategy.
• Through synergistic efforts and an aligned vision for the island, DMO Puerto Rico works to accelerate the visitor economy as a key driver to the island’s economic growth.
• The organization is designed to incorporate global best practices, institutional independence and continuity of management. In consultation with key industry stakeholders, also works with the highest ethical values, transparency, accountability, and a bias towards action and agility.